7-Eleven Adds Reservation Feature to 7NOW App for Cakes and New Year Dishes

7-Eleven has added a reservation feature to its 7NOW app, letting customers pre-order seasonal items like Christmas cakes and osechi, with ordering, payment and pickup timing all handled in-app. It marks a step in moving convenience-store seasonal pre-orders fully online, cutting the hassle of in-store forms. For Taiwan's equally dense convenience-store market it is a useful reference; watch whether reservations expand to everyday goods.