IP & CONTENT
USJ's 18th 'LOVE HAS NO LIMIT' CSR Project: A Theme Park's Soft PowerA · FULL TRANSLATION
# USJ# Universal Studios# CSR# theme park# Kansai tourism
Key Points
- Universal Studios Japan launched its 18th 'LOVE HAS NO LIMIT' CSR project.
- Theme parks use CSR to deepen brand affinity and community ties.
- USJ is a core engine of Kansai tourism and inbound spending.
Analysis
Universal Studios Japan launched its 18th 'LOVE HAS NO LIMIT' CSR project. For theme parks, CSR is soft-power brand work, not just philanthropy. As a core engine of Kansai tourism and inbound spending, USJ's brand management is instructive for readers in Japan's tourism business.