IP & CONTENT
Onward's '23-ku' Boosts Inbound Strategy with Review Tool 'Kuchikomicom'A · FULL TRANSLATION
# Onward# 23-ku# Kuchikomicom# inbound strategy# tourists
Key Points
- Onward Kashiyama, operator of '23-ku' and 'SCEARN', adopted review tool 'Kuchikomicom'.
- The aim is strengthening inbound (visitor-facing) strategy.
- Multilingual review management is a fundamental for capturing inbound spend.
Analysis
Onward Kashiyama adopted the review-management tool 'Kuchikomicom' for brands like '23-ku' to bolster inbound strategy. With tourists returning and platform reviews driving decisions, multilingual reputation management is now table stakes for capturing inbound spend. The takeaway: winning inbound starts with managing your online reviews.