CONSUMER & RETAIL
grand-office-building-ad-media-affluent-audience-dataA · FULL TRANSLATION
# targeted advertising# affluent audience# GRAND# office media
Key Points
- Office-building ad media GRAND releases audience data
- Claims its viewers' density of 15M+ yen earners is 6.3x average
- Pitches high-income reach for premium toC ads
Analysis
GRAND (Mitsubishi Estate group), an office-building ad medium, says its audience has 6.3x the average density of people earning over 15M yen, pitching conversion for premium goods. Quantifying high-income density as a selling point is how Japanese targeted-ad media differentiate.