CONSUMER & RETAIL
sorekara-design-brand-enters-korea-weekends-incA · FULL TRANSLATION
# design brand# sorekara# Korea market# cross-border
Key Points
- Product brand sorekara announces entry into the Korean market
- Partners with Seoul creative studio Weekends Inc. on a new lifestyle line
- A case of Japan-Korea cross-border design collaboration
Analysis
Japanese product brand sorekara is entering Korea with a new lifestyle line made with Seoul studio Weekends Inc. A Japanese design brand heading to Korea via a local studio epitomizes warming Asian cross-border design collaboration - useful for brands going abroad.