IP & CONTENT
class-2nd-cutest-girl-original-goods-preorderA · FULL TRANSLATION
# romcom# anime goods# preorder# seasonal IP
Key Points
- Di-Techno opens preorders for original goods from the anime 'The Girl I Like Forgot Her Glasses'-style romcom
- Limited items using anime illustrations
- Merchandising of a buzzy romcom anime
Analysis
Di-Techno opened preorders for original goods from a buzzy romcom anime. Rapid merchandising of a seasonal romcom is standard for Japanese seasonal IP cashing in on heat - and how well goods sell mirrors the anime's own popularity and stickiness.