IP & CONTENT
gochiusa-round1-first-collaborationA · FULL TRANSLATION
# GochiUsa# Round1# IP collaboration# fan economy
Key Points
- Anime 'Is the Order a Rabbit?' debuts its first collaboration with Round1 nationwide
- A popular anime x entertainment-chain cross-over
- IP collaboration drawing footfall to physical stores
Analysis
Anime 'Is the Order a Rabbit?' launched its first nationwide collaboration with entertainment chain Round1. Popular-anime tie-ups with physical entertainment chains funnel fans into offline spending - a case of fan-economy landing for those watching IP monetization and brick-and-mortar retail.