Japan Summer Holiday Budget Rises to 58,902 YenA · FULL TRANSLATION
# summer budget# consumption# inflation# tourism
Key Points
- Average summer holiday budget of 58,902 yen
- First increase in three years
- High prices clearly squeeze real spending
- Willingness meets cost pressure
Analysis
Japanese plan an average summer holiday budget of 58,902 yen, the first rise in three years, but high prices squeeze real purchasing power, an INTAGE survey shows. It neatly illustrates the inflation trap: the nominal figure rises, yet pricier flights, lodging and dining mean the same money buys less. Demand persists, but price sensitivity is climbing.
Full Translation
Market research company INTAGE (Intage) conducted a survey of 5,000 people aged 15 to 79 across Japan from June 17 to 22, 2026. The results show that the average summer vacation budget for Japanese is now 58,902 yen, marking an increase after three years. However, the survey also points out that rising prices are squeezing real purchasing power significantly.