coca-cola-pokemon-go-vending-machine-pokestop
# Coca-Cola# Pokemon GO# vending machine# gamification# O2O
Key Points
- Coca-Cola partners with Pokemon GO to turn vending machines into PokeStops
- Linking physical retail with a hit game's player flow
- Gamified marketing to drive vending-machine visits
Analysis
Coca-Cola partnered with Pokemon GO to turn vending machines into in-game PokeStops, steering players' routes toward physical machines. It is classic gamification — using a game people already play to create a reason to visit retail. In Japan, with its extreme vending-machine density, it is an intriguing O2O experiment.