Izakaya Bankruptcies Are Rising, So Why Is Watami's Torimero Opening Stores Again After Six Years
# Tori Mero# WataMi# Izakaya# pandemic impact# store expansion
Key Points
- Tori Mero has seen strong performance despite industry-wide closures.
- The brand is opening new stores for the first time in about six years.
- WataMi adjusted its store expansion strategy during the pandemic.
Analysis
Tori Mero's success highlights the importance of adapting to post-pandemic consumer behavior. By focusing on core strengths and value, brands can thrive even in a shrinking market. This case offers lessons for global operators in hospitality and food service.