HMC2026, Japan's Largest Hotel Marketing Conference, Set for Nov 10-11A · FULL TRANSLATION
- HMC2026 is among Japan's largest lodging-industry marketing conferences
- Held Nov 10-11 in a hybrid venue-plus-online format
- Covers OTA operations, direct booking, ads, social, AI use and inbound
- Free to attend, focused on lodging demand generation and revenue
With inbound arrivals hitting records and a weak yen boosting foreign visitor spending, a hotel's ability to generate demand has become the decisive variable for revenue, and the free, large-scale format of conferences like HMC2026 reflects exactly that need.
The agenda reveals the industry's focus: the tug-of-war between OTA reliance and direct booking, AI's spread into reservations and service, and inbound handling. This is essentially a structural pull between platform commissions and owning the customer relationship; whoever reduces OTA dependence and builds direct channels protects their margin.
For Taiwan's lodging operators, is it not time to seriously audit this data-and-AI-driven playbook too?
HMC2026 is a lodging-industry conference covering themes directly tied to hotels' demand generation and revenue, including OTA operations, direct (first-party) booking, advertising, social media, reviews, AI utilization and inbound-visitor handling.
The conference invites speakers who are delivering results on the front lines of the industry to share practical experience. The event will be held on November 10 and 11 in a hybrid format combining a physical venue with online access, and it is free to attend.
For lodging operators facing surging inbound demand while having to balance platform commissions against owning their customer base, a conference focused on the practicalities of demand generation offers a systematic venue for exchanging knowledge.