ANA Trials 'MoVA' Wheelchair and Stroller Rental at Haneda—Borrow at the Airport, Use on Your Trip
- ANA Holdings began a trial of 'MoVA', a wheelchair and stroller rental service at Haneda Airport
- The hook is borrow-at-airport, use-on-your-trip, from 1,500 yen per day
- It targets accessibility and convenience needs of senior travelers and families
A modest airport service hints at where Japanese tourism is heading. On June 15 ANA Holdings began a Haneda trial of "MoVA," renting wheelchairs and strollers with a borrow-at-airport, use-anywhere-on-your-trip model from 1,500 yen a day. It targets seniors and families with kids—both burdened by hauling "luggage plus mobility gear." It matters because it addresses two structural trends: the aging of Japanese and inbound travelers, and demand for family-friendly convenience. Turning bulky gear into a rent-locally service lowers the travel barrier and widens the potential market. For readers in tourism services, accessible and family-friendly "travel-gear economy"—rental, delivery, local support—is an emerging niche. Watch the trial's results and whether it expands to other airports and equipment types.