airkitchen-pushes-vegan-cooking-experiences-for-inbound-tourists-in-osakaA · FULL TRANSLATION

A useful angle for inbound-experience businesses: airKitchen, the local-cooking-experience platform run by ZAZA Inc., is strengthening vegan experiences for inbound tourists and partnering with overseas bloggers to promote popular Osaka private classes. Targeting vegans is a smart niche, travelers with dietary restrictions often struggle for options in Japan, so a 'safe to eat and hands-on' private class solves a pain point and creates depth. As inbound spending shifts from shopping to experiences and food culture, cooking classes and specific dietary segments (vegan, halal, allergy) are a worthwhile long-tail market.