Emole Picked for METI's 'IP360' to Accelerate Japan's Short-Drama App BUMP AbroadA · FULL TRANSLATION

Emole said it was selected for Japan's METI 'IP360' program to accelerate the overseas push of its short-drama platform BUMP. It fits Japan's policy refrain of treating anime, games and short dramas as national export assets backed by subsidies. Vertical short drama is one of the fastest-growing content formats globally—Chinese players are racing ahead in Western markets—and Japan's state-backed push is a clear bid for the niche. Whether content export monetizes is the next thing to watch.