Lawson Launches Ghost Restaurants Across Four Rural Japanese Prefectures
# Lawson# ghost kitchen# food delivery
Key Points
- Lawson began ghost-restaurant operations in Kagawa, Tokushima, Shimane and Tottori
- Convenience stores double as delivery-only kitchens
Analysis
Lawson launched ghost-restaurant operations in four rural prefectures, using convenience stores as delivery-only kitchens. The site selection is the story: testing delivery economics in thin markets, not big cities—potentially rewriting rural food infrastructure.