What Does '30% Tastier' Mean? The Gyoza Chain Boss Explains the Famous Slogan
# Gyoza no Manshu# restaurant chains# Japanese dining# regional business
Key Points
- The president of Saitama-based chain Gyoza no Manshu explains its slogan
- The catchphrase reflects a quality philosophy, not a discount
- Regional depth over national expansion sustains the chain
Analysis
ITmedia interviews the president of beloved Saitama gyoza chain Manshu on the origins of its cryptic '30% tastier' slogan and its quality-first philosophy—a case study in thriving as a regional chain without chasing national expansion.