BilibiliWorld 2026 Draws 400,000 Visitors With Strong Japanese Corporate PresenceA · FULL TRANSLATION
- BilibiliWorld 2026 in China drew a total of 400,000 attendees.
- Numerous Japanese companies participated, showing interest in the Chinese anime and e-commerce market.
- The event focused on animation, gaming, technology, and creative industries.
- JETRO provided data and analysis to help businesses understand market trends.
- The event reflects the deepening cultural and commercial cooperation between China and Japan.
JETRO reports that BilibiliWorld 2026 drew a cumulative 400,000 visitors, with numerous Japanese companies exhibiting. Exhibitor details should be checked against the original report.
The attendance figure explains why Japanese content firms cannot walk away from China. Japan's domestic audience is shrinking; overseas licensing and merchandise are where growth remains, and Bilibili is one of the most concentrated venues for young Chinese consumers of Japanese IP. For exhibitors the event is less about merchandise sales than about reading the local popularity ranking of their characters — data that sets the price in licensing negotiations.
The risk is equally clear. China's openness to Japanese content is policy-sensitive: distribution approvals and shifts in public sentiment can change an IP's prospects quickly. The common response has been to keep attending while simultaneously expanding in Southeast Asia and North America.
For licensees in Taiwan, competition for Japanese IP is priced across the whole Chinese-speaking market, and Bilibili engagement data feeds directly into licensing fees.
Watch overseas licensing revenue by region in the exhibitors' next quarterly results.
BilibiliWorld 2026 Draws a Cumulative 400,000 Visitors, With Many Japanese Companies Exhibiting (China)
BilibiliWorld 2026 drew a cumulative 400,000 visitors, with numerous Japanese companies among the exhibitors.
(This is a JETRO business brief. Refer to the original for the exhibitor list and displays.)