Domestic Travel Spend-per-Trip Q2 2026: 50,381 Yen, +8.2% YoY, Lodging 76,947A · FULL TRANSLATION
- Q1 (49,441 yen, +5.1%) → Q2 (50,381 yen, +8.2% YoY): first quarter above 50,000
- Lodging 76,947 yen (+6.8%), day trips 21,875 yen (+5.0%); lodging is 3.5x a day trip
- Volume-price split: spend-per-trip +8.2% but trips only +3.3%, day trips ~flat (+0.1%)
- Of +11.7% spending growth, ~two-thirds is price, one-third volume — price-led
- Broad inflation plus weak yen: a unit-price dividend, but cheap day trips near a ceiling
The spend-per-trip line broke above 50,000 yen: Q1 was 49,441 yen (+5.1% YoY), and Q2 (1st preliminary) hit 50,381 yen (+8.2% YoY), a wider gain. Japanese trips keep getting pricier — the main driver of this quarter's jump in domestic spending.
Previous → current: Q1 2026 spend-per-trip was 49,441 yen (+5.1% YoY); Q2 (1st preliminary) was 50,381 yen (+8.2% YoY), the first quarter above 50,000 yen and a wider gain. Lodging trips ran 76,947 yen (+6.8%), day trips 21,875 yen (+5.0%).
Four benchmarks: (1) vs Q2 last year (46,574 yen), +8.2%; (2) vs Q1 (49,441 yen), +1.9%, stepping up each quarter; (3) lodging vs day trip, 76,947 vs 21,875 yen, a lodging trip costs 3.5x a day trip; (4) total trips 149.58M (+3.3%), of which lodging 77.43M (+6.4%) and day trips 72.16M (+0.1%).
The volume-price divergence is the story: spend-per-trip rose +8.2% overall (+6.8% lodging, +5.0% day trips), while total trips rose only +3.3% and day trips were essentially flat (+0.1%). So of this quarter's +11.7% spending growth, roughly two-thirds came from higher prices and one-third from more trips — a price-led expansion.
Rising spend-per-trip reflects broad inflation in rooms, dining and transport, and Japanese concentrating budgets at home under a weak yen while choosing pricier stays. For operators this is a 'unit-price dividend' cashing in; but flat day-trip volume signals that cheap, short-haul demand is near its ceiling. Previous: 'Spend-per-Trip Q1 2026: 49,441 yen, +5.1%'.